Good question.

Every domain name acquisition is different.

While many acquisitions take only a few days (from the time terms are agreed), others may take weeks or months. Some domains have even taken years to acquire. Ask Elon Musk – it took him almost 11 years to acquire Tesla.com

The most common elements contributing to timing of an acquisition are:

• Who owns the domain name.
• The number of owners of the domain.
• Is the domain listed for sale?
• Is the owner using the domain?
• Does the owner have email attached to the domain?
• Who is representing the owner?
• The technical resources of the owner (for transitioning current use)
• And much more.

Connect with us today to learn more about our private domain name acquisition service.

The comment we most frequently hear is “the domain name is not in use”.

What exactly is use?

Take for example the domain name LuxuryHotels.com – Marriott owns this domain name and, for years, it didn’t resolve. Would this lack of “use” mean they don’t think the domain is valuable?

No. This domain has significant value to a company such as Marriott and maybe it was an internal decision (or simple oversight) not to redirect the domain.

Whether or not the domain name resolves to a website often has very little to do with value. Valid forms of use can include:

• Defensive Registrations
• Email (domains only used for email)
• Internal Resources
• IP Protection
• Name Servers
• and more…

Thousands (and thousands) of great domains do not resolve. It usually doesn’t make them less valuable to the owner.

Contact us today to discuss the right strategy for acquiring the domain name you want.

The cost of a domain name is subject to a number of X factors unique to that particular domain name.

Automated appraisals, and even comparable sales, are often worthless comparison points.

You really need to talk to an expert – The best first step is to contact us.

Almost every domain name acquisition starts with one thing – The Domain Name.

We can talk in general about domain name budgets, the acquisition process and other elements. However, knowing what domain name you wish to acquire is the most important place to start.

All transactions have unique X factors such as:

• Who owns the domain name?
• Why they own the domain name?
• When they acquired the domain name?
• How they use the domain name?
• What other IP is associated with the domain name?
• Is there any sentimental value?
• How much did they pay for the domain?
• and so much more.

Connect with us today and get a strategy recommendation for acquisition.

We are always happy to sign a NDA.

Pro Tip… Tell us any back story. We work for you. The more we know the better.

No.

We never charge an upfront fee to explore a domain name acquisition.

Of course.

We can provide a NDA or sign yours.

Note that Brands hire us all the time – sometimes years in advance of launching a product or brand.

We are often part of the confidential naming process.