Source: NameCorp® analysis of primary domain names used by Fortune’s 2016 Unicorn List published January 19, 2016
Think About It…
UberCab had no chance of ever becoming a verb.
Imagine if Amazon was called AmazonBooks?
Does your domain name match what people call your company?
How many times do you have to repeat your email address?
How often do you have to spell your domain name out?