The comment we most frequently hear is “the domain name is not in use”.
What exactly is use?
Take for example the domain name LuxuryHotels.com – Marriott owns this domain name and, for years, it didn’t resolve. Would this lack of “use” mean they don’t think the domain is valuable?
No. This domain has significant value to a company such as Marriott and maybe it was an internal decision (or simple oversight) not to redirect the domain.
Whether or not the domain name resolves to a website often has very little to do with value. Valid forms of use can include:
- Defensive Registrations
- Email (domains only used for email)
- Internal Resources
- IP Protection
- Name Servers
- and more…
Thousands (and thousands) of great domains do not resolve. It usually doesn’t make them less valuable to the owner.
Contact us today to discuss the right strategy for acquiring the domain name you want.