Why Hire a Domain Name Broker

2020-11-27T04:17:41+00:00December 11th, 2018|

Domain name acquisitions are an important transaction for any company – especially primary domain names for consumer brands.

While some domain name acquisitions are fairly easy, many large transactions can be quite complex. Whether it’s a buyer wishing to keep their identity private, timing an acquisition before announcing a funding round or simply trying to find a domain name owner. Almost every domain name deal is different and hiring a domain name broker can be one of your best decisions.

Think about the transaction for a moment:

  • Would you buy a house without a real estate agent, appraiser and/or attorney?
  • Would you write a $25,000 check to a stranger?
  • Do you know anything about the current owners relative value of money?
  • How do you contact a domain name owner for a domain name with redacted or private WHOIS?

There are hundreds of questions a good domain name broker considers with each acquisition. Not only to set expectations for a buyer but also to ensure the seller is responsive and all parties walk away with a fair transaction.

NameCorp primarily works with brands to acquire domain names. We generally do not represent domain names for sale unless they are extraordinary. This focus, and over $50M in experience, provides us with the unique perspective to help guide and complete your transaction.

How much is a domain name worth?

2020-02-20T21:13:40+00:00September 14th, 2018|

This question is asked by thousands of people a month and the answer is never clear. Unlike stocks, real estate, commodities and other more popular assets, domain names have many x factors which contribute to value.

Some of these factors are tangible such as the elements of the domain name (dictionary word, three letter dot com, etc) but the most valuable factors are intangible. A seller’s relative value of money, a buyer’s need for the domain, the buyer’s relative value of money etc.

Many articles and tools exist to help measure how much a domain name is worth. Some articles have value. Some tools have value. But there is no magical formula accurate enough to broadly value domain names in general. In fact, it’s mathematically impossible due to the numerous amount of x factors included in the foundational data set of comparison.

Note that public sales comprise the primary data set foundation for which most automated valuations are formed. Many other factors are also used (such as keyword volume, CPC etc) however, the data set is not complete, nor ever can be, without incorporating intangible and immeasurable factors.