Tesla Motors Finally Acquired Tesla.com

Why Tesla Motors Finally Acquired Tesla.com

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Elon Musk is no stranger to innovation. Tesla cars lead the world in brand reputation for electric vehicles and last year, Tesla announced the introduction of the Tesla Powerwall home battery. However, for years Tesla never owned the domain name Tesla.com — until now.

According to Andrew Allemann of DomainNameWire, the WHOIS record for the domain name Tesla.com changed on February 17, 2016, to represent a frequently known WHOIS address used by a brand-protection company to acquire domain names.

James Illes from NamePros confirmed the transaction by speaking with seller Mr. Stuart Grossman directly and, if you type in Tesla.com, it now goes to TeslaMotors.com.

How much did Tesla Motors pay?

The rumors have started but we may never know for sure. Companies like Anker, The Texas Rangers and Facebook have paid top dollar to secure preferred versions of their domain. Uber is reported to have traded 1% of company stock to acquire Uber.com.

These days, getting a great domain is no longer cheap. Some may even think Tesla had a right to the name. Oh, that’s so wrong.

The owners of Tesla.com registered the name long before Tesla Motors existed. Another company (Tesla Industries, Inc.) even filed a motion in 2005 to acquire the domain, and well-known intellectual property attorney John Berryhill successfully