Google Alphabet XYZ Domain Name

Google Alphabet – A Naming Lesson for Mortals

When your name is Google, it’s only logical to own the alphabet.

Yesterday, Google announced the consolidation of its companies under a new corporate brand: Alphabet. In reference to the new name, Co-Founder Larry Page said, “We liked the name Alphabet because it means a collection of letters that represent language, one of humanity’s most important innovations, and is the core of how we index with Google search! We also like that it means alpha-bet (Alpha is investment return above benchmark).”

Within minutes, the wires were flooded with opinions about this naming choice, especially focused on Google’s choice of using the domain name for the new brand. The Washington Post penned an article titled “Here’s what happens when you try to find Google’s new parent company, Alphabet, on the Internet”.

It describes how is owned by BMW and the twitter handle @alphabet is owned by one Chris Andrikanich, a self-proclaimed geek in Ohio. Ironically, this brand announcement came the day after Paul Graham, one of the most vocal people in the start-up community, wrote an article stating that, if you have a U.S. start-up called “X” and you don’t own, you should probably change your name.

All of this news has made for an interesting couple of days in the naming space. Why would Google use a .xyz extension? Why not build on a .com domain? Many different a