Data. I love data. And today, investing in domains is all about data.
As Shane Cultra said a few weeks ago, “If you’re not in Chinese domains right now you’re out of the wholesale market.” Not 100% accurate, more like 110%.
Everybody has seen this type of scenario before. A product gets hot, buyers rush in, everybody’s making money and then a bubble pops. I am going to go on record and say my opinion is there will be a bubble, but not any time soon. And when that first bubble pops, it will simply be a slight correction to a foundation not even formed yet. What is happening right now is the most important thing to ever happen in the domaining world.
Up until China started investing heavily in domains, choosing assets to invest in was part art, part science and part gut. Over the years, I have seen so many different opinions on domain name values for brandable and keyword domains. While this data played some role, the value typically ends up based more on a gut check than anything else.
Comparable sales data of brandable and keyword domains can only do so well because metrics used from one sale to another are rarely strong enough to warrant broad extrapolation to similar domains. Sellers often use data like the Google Adwords Keyword Planner to identify the number of searches each month for a particular keyword or phrase. However, if there is no direct navigation traffic (people typing in the domain name), then the owner must develop a website and get on page o