Naming has always been a critical element of branding. Whether it’s a global brand or a school newspaper, the power of a name can evoke many emotions; therefore it’s critically important to spend time curating a name that represents your company correctly. Historically, once a name was chosen the route to naming was fairly simple. […]
About Alan Dunn
Alan Dunn is a senior digital naming expert and brand consultant with over 20 years of experience. He is the Managing Director of NameCorp®, former Managing Director of Domain Holdings (acquired by Flippa) and, a contributor to Tech Crunch, Business Insider, Quartz and other key publications. Alan was also nominated to the TRAFFIC Domain Name Hall of Fame in 2014, won TRAFFIC Developer of the Year in 2012 and has appeared on BBC One Radio to discuss domain names. Follow Alan on Twitter @alangdunn.
Entries by Alan Dunn
Great brands are more than just words. Great brand names evoke emotion, inspire engagement and provoke discussion. The greatest brands, however, are those that tell a story. Gemini.com is one of those great brands. The Winklevoss twins, Cameron and Tyler, founded the Gemini Trust Company in 2012 as part of their journey and commitment to […]
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