Entries by Alan Dunn

The Crypto Name Game – Custom Ethereum Wallet Names

Naming has always been a critical element of branding. Whether it’s a global brand or a school newspaper, the power of a name can evoke many emotions; therefore it’s critically important to spend time curating a name that represents your company correctly. Historically, once a name was chosen the route to naming was fairly simple. […]

Gemini.com – A Brand Story of Bitcoins, NASA and Twins

Great brands are more than just words. Great brand names evoke emotion, inspire engagement and provoke discussion. The greatest brands, however, are those that tell a story. Gemini.com is one of those great brands. The Winklevoss twins, Cameron and Tyler, founded the Gemini Trust Company in 2012 as part of their journey and commitment to […]