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  • How many customers confuse your domain name?
  • How many employees get your domain name wrong?
  • How many writers link to the wrong site?
  • How many times do you spell out your domain name?
  • How many people email [email protected]?
  • How much do you really not like your current domain? — let’s be honest.

Even if you personally don’t get the whole internet thing many of your competitors, customers and employees do. Well, at least the natural ability to extract only words which matter from your brand name.

Employee confusion is real. Consumer confusion ever more so. Even those companies with really cool made up words almost never make consumers spell the wrong way.

If budget is the issue that’s fair. We all have to eat Mac N Cheese some days. However, one primary reason many companies do not have a better domain is simply the person/people making decisions.

Yep. Many times it’s just good old ego getting in the way of a better brand.

Below are 100 companies who understand brand. Some are your competition. Some you like better than your own. One thing is for sure.

Somebody WILL almost always buy the best one word .com version of your brand.

When that happens its likely off the market forever.

Why? Because the internet is the foundation of a global economy and .com is the pinnacle extension. Most common words no single company exclusively owns, even with a trademark.

100 Companies Who Understand Domain Names.

The point of this list is reference for those who say “we don’t need the domain” or “no one is going to pay that much”.

These examples prove how your competitors think different and are branding better than you. Almost every one of these domains sold for big bucks proving (once again) domain names have value. A few simply teach a lesson. R